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Verasity Receives Discover of Allowance For Second Proof of View Patent

[PRESS RELEASE – London, United Kingdom, 9th September 2021]

Verasity, a number one firm in blockchain-powered ad-tech, acquired a discover of allowance for the second patent of its blockchain Proof of View (PoV) system and technique from the USA Patent and Trademark Workplace. As soon as the protocol and product layer platform for esports and video leisure pays the issuing price, the patent will mechanically be granted to the corporate inside a couple of weeks.

The patent might be present in full beneath the U.S. patent utility quantity 17/192045. The patent, which was filed on June 24, 2021, outlines PoV’s second verification system intimately. Because of the Patent Cooperation Treaty, Verasity is now capable of file patents worldwide for one yr from the date the patent was filed. Which means Verasity’s PoV is now, successfully, protected globally.

Moreover, the PoV patent was up to date with extra parameters to enhance its fraud detection capabilities and the person expertise it provides. The PoV patent covers all points of how NFTs might be fraudulently created and manipulated, together with methods which are usually missed or not but frequent follow. Along with Verasity’s first patent (10,956,931 B2), which was issued on March 23, 2021, the brand new patent additionally covers different fields reminiscent of medication, telecommunications and house functions.

Additional, it features a broad number of NFT content material sorts in addition to functions of NFT know-how, reminiscent of digital rights administration. Since any current NFTs might be transformed into PoV enabled NFTs, the idea is infinitely scalable.

Verasity developed PoV to fight a number of issues and assist manufacturers which are experiencing advert fraud. At present, information evaluation usually occurs towards the tip of an promoting marketing campaign, after the content material was delivered. This makes it exhausting to detect advert fraud. With PoV know-how, advert fraud might be detected because it occurs.

By using synthetic intelligence and 200 touchpoints, Verasity can decide whether or not a bot or human is watching an advert in real-time. This eliminates the necessity for post-delivery fraud evaluation or requesting refunds from publishers. Moreover, PoV prevents view rely and viewers metric manipulations since authentic views are verified and added to a publicly accessible blockchain that accommodates anonymized information.

“Our patented PoV know-how, which is a protocol layer know-how, provides immutability and transparency for video commercials and helps fight NFT fraud in addition to on-line advert fraud. With this discover of allowance, we will increase its patents globally,” says RJ Mark, founding father of Verasity.

Verasity goals to considerably enhance person engagement and video monetization on video platforms. Its merchandise embrace a proprietary advert stack in addition to a rewards system that’s built-in into software program growth kits for YouTube, Vimeo, Twitch, and all different main video platforms.

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